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CARNIVORE TIPS FROM JEFF'S DESK - edition #3 - The nutrients found in1


Last newsletter I mentioned the importance of animal foods from a nutritional standpoint and came to the conclusion that a diet without adequate animal nutrition simply doesn’t work in the long term for humans to thrive. Remember, surviving and thriving are very different. One can easily survive off of plant foods just as our ancestors did at times when meat was lacking, but when fresh meat was an option it was always the first option and there’s very good reason for this. Here is a good recap for those that may have missed the previous newsletter.
And here is a list of nutrients essential to human life that are NOT found in plant foods

Vitamin A
Vitamin K2
Vitamin D3
Vitamin F
Vitamin B12

Now that we’ve covered nutrition, lets talk about the environment. The best judge of a healthy and diverse ecosystem is the health of the soil, and the best steward of the soil is a ruminant animal. Cows eat grass without disturbing the environment, they digest it and poop out a pile of fertilizer which causes carbon sequestration, creating nutrient-rich soil where plants thrive and in turn create a rich ecosystem for all animals. In Alberta’s case, that ruminant animal used to be the mighty Bison, now, it’s fair to say that cattle have taken that spot. There is a reason we call “Alberta Beef” the king of Beef. It’s not because the Cargills of the world have set up shop in Alberta, it is because of the high quality and robust pastures of this Province. If cattle are the best thing we could possibly do for our soils, therefore the environment, and high-quality meat is needed for optimal human health, then that alone makes a pretty strong case for eating Beef. What we need is to shift away from the feedlots and towards a more sustainable approach, an approach that puts the health and welfare of the animal as top priority, an approach aligned more closely with nature and not one based solely on profits. Feedlots are not necessary, they are simply a way to increase profits and control the food system. If we want to be good stewards of the environment, the best way to do it is by the food choices we make on a daily basis.

For a better understanding of how eating meat is important for our environment, I encourage everyone to visit At the same time, I encourage everyone to sign up for the free film premier coming soon called “The Sacred Cow – The case for (better) meat”.

The mainstream media would have you believe that cow farts are contributing to climate change, but this is a flat-out lie. Check out the diagram below for a better understanding of the role cow burps (not farts) play in the carbon cycle.

We’ll look at why eating animal foods is the best thing we can do for the animals in the next edition of the newsletter, in other words, animal welfare and the ethics of consuming meat.

Please feel free to reach out to me directly at [email protected] if you would like to discuss these topics in more depth or if you have questions or comments. In the meantime, eat a grass-fed steak and stay strong and healthy!

CARNIVORE TIPS FROM JEFF'S DESK - edition #4 - why is meat important 1


In the very first Valbella newsletter a couple of months ago, Beau, our Marketing Manager, asked me, “Why is it important to include quality animal foods in our diet?” In my opinion, there are 3 reasons:

  1. For our Health
  2. For the environment
  3. For the animals

It’s now obvious that animal foods are required for optimal health and properly managed grazing is crucial for the soils and hence the environment, but what about the animals? Does a cruelty-free diet truly exist?

If we ask ourselves a few simple questions we realize that no matter what ends up on our plate, at some point an animal died, in most cases many, and that’s before you even get to the meat that’s on your plate.

In a study done by the University of New South Wales in Australia, it was noted that producing wheat and grains kills at least 25 times more sentient beings per kilogram of protein than raising livestock.

The truth is there is no such thing as a cruelty-free diet. With life comes death and to think that we are somehow above this is delusional. I by no means advocate for a strict carnivore diet but if we did compare a nose to tail carnivore diet to that of a vegan diet, we would quickly see that a vegan diet has a higher overall death toll than the opposite. I would prefer a humanely killed cow that has given back to the earth many times over, rather than knowing thousands of sentient beings unnecessarily had to die for all the processed plant foods on my plate. Let’s look back in time for clues on how we can reinvent our broken food system, respect the animals we harvest, and use them in their entirety. Let’s give our kids the choice to eat what they naturally crave, rather than relying on mass marketing to entice them into the processed food aisles. To think that mono-cropping and fake meat will have a smaller effect on the environment than raising cattle is a dangerous place to be. Properly managed livestock, fed and finished on their natural diet is not animal cruelty. Swiftly and humanely killing an animal is not animal cruelty. Destroying ecosystems to grow mass produced mono-crops is animal cruelty.

I’ll finish by saying that I find it truly fascinating that the same 3 reasons I believe meat is not just important but required for optimal human health are the same 3 reasons veganism claims we shouldn’t eat meat. How backward has this world become when we let corporate “science” decide what should be on our plate. How can we simply forget about how our ancestors lived a disease-free life with an abundance of animal foods? The more trust and hope we put into a broken food system, the harder it will be to come back from it. Put your money where your mouth is seems like a fitting analogy here., find a farmer that can produce real food for your family because it’s not a matter of if, it’s a matter of when the grocery store shelves will run dry again.

For more information on the benefits of meat please visit

Please feel free to reach out to me directly at [email protected] with questions or comments or any meaty topics you’d like to hear about

CARNIVORE TIPS FROM JEFF'S DESK - edition #2 - Why is meat important 1

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In last week’s newsletter I mentioned we would dig a little deeper into why I believe high-quality meat is such an important part of our diet. I like to look at it from 3 perspectives: Nutrition, Environment, and Ethics/Animal welfare, the same 3 pillars of the vegan diet. This week we’ll cover nutrition and why including an abundance of high-quality animal foods in one’s diet is truly the only way for our bodies to get the micronutrients we need. I’d like to start by saying that I am not a certified nutritionist, nor do I pretend to be. I will use the sound research of many experts in the field that have all come to the same conclusion, and that is that the only suitable human diet is one that includes an abundance of animal foods. A good start into understanding this concept is with this useful guide written by Dr. Kevin Stock.

Visit his website here

The term “superfood” is something we have all heard, but is it based on nutritional science or is it simply a marketing term used to sell the perceived health benefits of a certain food? We’ve all been led to believe that if it’s green and comes from an organic garden, it must be good for us, but what are we actually ingesting and absorbing when we eat some of these greens? Can Kale play a more significant role in our health than a steak? One is touted as a super food (that no one likes) and the other is demonized for “health” reasons. Again, I’m no nutritionist but I can assure you kale doesn’t stand a chance when put up against a powerhouse of a food such as a healthy grass-fed ribeye. The absorption rate of iron from a steak is much higher than through spinach, even though in a direct comparison, spinach has high levels of iron, the question is, how does OUR digestive system absorb those nutrients? Another great guide written by the same doctor looks at things from a different perspective, instead of looking at what is good for us about meat, this guide opens the door on what is toxic to us in plants. I highly encourage reading this as it’s a true eye-opener to the not so pretty world of plant foods. Visit his page here.

There’s a reason 84% of vegans go back to eating animal foods at some point in their lives. Our brains are made of fat and water, if we feed it nutrient-dense animal fats and proteins, it will thrive, listen to your body, not your news feed!

If you’d like to learn more or have any questions, please feel free to reach out to me directly at [email protected]

some other great links on ancestral nutrition include:

CARNIVORE TIPS FROM JEFF'S DESK - edition #1 - Why is meat important 1


These days our back of house is running at full capacity and the team is rushed off their feet making sure we are always stocked up with your favourites. Jeff can’t help but get involved where the action is and can often be found in the back running the smokehouses or helping out the packaging team especially in these busy times. Jeff is a true

carnivore and his philosophy shines throughout the whole of Valbella.

Jeff, Why is it so important for us to have meat in our diet?”

"Having meat in our diet is so important because eating a diet focused on high-quality meat from local farms (especially while living in a place like Alberta) does not only give us the most bioavailable form of nutrition with the least amount of input, it’s also best for the environment and, believe it or not, for the animals. It’s simply too much to cover in a short amount of space, therefore over the next few newsletters I will break it down into 3 categories (nutrition, environment, and animal welfare) and explain in more detail why meat is the answer and not the problem like so many have been led to believe. I look forward to having you all join me and learning all the benefits of an animal-based diet, and triggering a few vegans along the way!!"


Christmas 3

Christmas is now available to pre-order via our online deli.

Visit to order today.

Delivery is available to the following locations.

Bow Valley - Wednesday 23rd December

Cochrane - Tuesday 22nd December

Calgary - Tuesday 22nd December

NEW Valbella Charcuterie Kit!


Due to the popularity of our BBQ & Carnivore Kits we have decided to offer a Valbella Charcuterie Kit!

Doing what Valbella does best!


A selection of our favorite air-dried meats, Cheeses and sides plus a Valbella cutting board for you to display your beautiful feast.

This first kit contains:

- Valbella Cutting Board

- 1 Landjeager

- 1 Chimney Stick

- Dumet Olives

- Saunders Pepper Jelly

- Bunderfleish- Proscuitto

- Rohess Spek

- A selection of 3 kinds of cheese (may vary)

- Crunch Master Crackers


At this time we are only delivering to Calgary, Cochrane, and the Bow Valley region (Canmore, Banff, Exshaw, Deadmans Flats, and Lac Des Arcs). Orders placed for delivery outside of those regions will be cancelled. If you live outside the delivery area and would like to place an order for pickup from our deli, please choose "In-Store Pickup" as your shipping method.


When will my order be delivered?

Orders are delivered within the following timeframes:

  • Canmore - Banff corridor -Tuesdays and Fridays weekly
  • Cochrane - Thursday weekly
  • Calgary - Thursday weekly

***If you ordered AFTER 12:30PM the day before your location's delivery day then the order will be shipped the week after***

What's in the kit?

The products in the kit change on a bi-weekly basis but they contain a selection of our most popular products and the total value of the kit is over $100.

Can I add more products to my order?

You can add items available in our online store to be added as extras.



YOU are helping those in need! We want to say a huge THANK YOU to all our amazing customers, whether that’s wholesale customers, deli customers or all of the people who have been ordering our BBQ and Carnivore Kits, we are truly grateful. We want to make sure that you know the deep impact that your support has throughout Alberta and we want to share some of the great things that we’ve been able to do through these turbulent times.

We have been able to donate product to Mountain Fire Foods who have been cooking 200 meals every week for people who are struggling to make ends meet, we have been able to send protein to over 50 families in Morley who are in dire need of nutritious food, we have donated over 60lbs of ham to the Iron Goat for their Food & Friends meals, we have donated our Carnivore Kits to local families and seniors that are in isolation, and this week we have been able to donate $800 to the East Exshaw Flood Recovery Fund and there are many more to come!

Thank you to all of you, we are so proud of our community and we’re honored to be part of it for another 40 years to come!



We have created a special BBQ Kit to help us all celebrate Canada Day at home this year. Filled with products from all local Canadian businesses who we love and stock in our deli as well as our own Valbella Canadian favorites.

This kit will only be available for delivery and collection from the 29th - 4th July



This kit contains:

  • Valbella Burgers
  • 2x Pie Junkie mini pies
  • Valbella Smokies
  • Bow Valley BBQ Sauce
  • Valbella Coal miners steaks
  • Parkway Caesar mix
  • Valbella Bacon - 500g
  • Valbella Farmers Bratwurst
  • Valbella Striploins x 2
  • Valbella Maple Coppalino Bacon


*contents subject to change as supplies last.

Everything included is easy to prepare, freezable, and includes cooking instructions for your ease and convenience.

At this time we are only delivering to Calgary, Cochrane, and the Bow Valley region (Canmore, Banff, Exshaw, Deadmans Flats, and Lac Des Arcs). Orders placed for delivery outside of those regions will be canceled. If you live outside the delivery area and would like to place an order for pickup from our deli, please choose "In-Store Pickup" as your shipping method.


When will my order be delivered?

Orders are delivered within the following timeframes:

  • Canmore - Banff corridor -Monday 29th June and Thursday 2nd July
  • Cochrane - Monday 29th June
  • Calgary - Tuesday 30th June

***Order cut off 12.30 pm the previous day***

Can I add more products to my order?

Only the extra items available on our online store are available to add on as extras.