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Gourmet at the Market - Valbella Gourmet Foods, Alberta

Farmers' and Outdoor Markets play a significant role in bringing communities together. Its role is even more prevalent when large Producers lend their support to a local market to interact with customers. It brings people together. 

Valbella’s commitment to excellence paired with its European tradition, and simple love for fine food has done it again. They've snagged one of the Bow Valley's finest Swiss chefs to deliver gourmet creations with a farmers' market twist. Valbella stands out as one of Western Canada’s most recognized meat processors. 

The founder, Walter’s constant product innovation and keen market sense keeps customers and top chefs awaiting new and tantalizing products, whether they be for a gourmet menu, or simply for a backyard BBQ party. Where else can you zip in for a Beef Wellington, Turducken or double smoked bacon? Soon these will be available at the market too.

We caught up with the next generation, Chantal his daughter, at their new Canmore Mountain Market Food Trailer. How does Pork-belly Kimchi, or Bison Rhubarb Burger sound for your Thursday lunch hour. Come and get these and similar creation at your simple market in downtown Canmore over your Thursday lunch hour. Everyone else is there anyway...

Originally posted at

Two Cowboys and a Camera: Valbella Gourmet Foods in Canmore, Alberta

The von Rotz family story in Canmore is a typical, and not so typical story of new immigrants landing in a country, seeing an opportunity, and setting out to build a future for themselves and their children. Inevitably over 30 years, they've also materially contributed to the community and character of the town of Canmore. It is a successful business that stands out. [...]

Read the full article here: 
Two Cowboys on a Journey: Valbella, Canmore - January 2016

Turning European Specialties into Canadian Traditions for 35 Years

Starting with the best, local ingredients, Valbella focuses on product innovation and a keen market sense that keeps customers and top chefs awaiting new products, from a custom gourmet menu to a classic backyard barbecue or party platter. The company has received rave reviews on its charcuterie platter, which has been adopted by many local chefs. Valbella’s signature charcuterie platter includes: bundnerfleisch, a traditional air dried beef, smoked buffalo made from Alberta bison, double-smoked bacon, venison salami, prosciutto and an assortment of pates.

Valbella Gourmet Foods' Commitment to Quality Drives Success

Nestled in the mountains of Canmore, Valbella Gourmet Foods is one of Western Canada’s premier meat processors. As a family owned operation, the company has built upon its European tradition to offer customers locally sourced gourmet foods using solely natural ingredients. In partnership with the Alberta Livestock and Meat Agency (ALMA), Valbella Gourmet Foods is continuing to grow its business and its product lines.

ALMA Industry Investment article

published on ALMA website March 12, 2013

On the Platter

What's great about the charcuterie platter is its simplicity. Place a pate, a few cured meats, cheeses, pickles, baguette or crackers, a fantastic mustard or homemade relish on a rustic cutting board or western themed platter, and you’ve got yourself a plate of satisfaction guaranteed to satisfy any cowboy-sized appetite.
Ingrid Schulz,  Western Horse Review

Read the full "On the Platter" article for an illustrated description of a typical charcuterie platter, including Rohess Speck, Salami, Bundnerfleisch, Prosciutto, Smoked Buffalo, Cheeses and how to build the platter.

On the Platter - Western Horse Review

published in Western Horse Review January | February 2013

A Meaty Empire

With a wealth of experience as a butcher, Walter von Rotz knows how to size up a side of beef. Now, his vision for Valbella Gourmet Foods includes taking it national.
by John Gilchrist

Walter von Rotz likes to press the flesh, both literally and figuratively. As the president and head sausage maker of Valbella Gourmet Foods, he's responsible for transforming slabs of raw meat into double-smoked bacon, juicy hams, air-dried beef and link after link after link of sausage. With over 150 products in the Valbella stable, there's a lot of flesh to be pressed.

A Meaty Empire - Swerve

published in Swerve Magazine - May 14, 2010

25 years and counting…

25 years and counting… Calgary’s foodie pioneers who have been on the scene for a quarter century…or more.

1978 Valbella Gourmet Foods

It’s almost impossible to imagine a picnic lunch or pre-dinner nibbles without the pates, terrines and cured meats produced by Valbella Meats. But in 1978, when Walter von Rotz arrived from Switzerland, few local stores sold anything other than bland, middle-of-the-road bologna and ham. Von Rotz brought with him the charcuterie traditions of the Swiss, and soon began making sausages, which he and his wife Leonie sold at their small deli in Canmore.

Nearly 30 years later, their company sells 140 different products – everything from smokehouse hams and turducken to boar and venison pates – and supplies many of the Sunterra Markets and Co-op stores. Indeed, over the past three decades, the Valbella name has become synonymous with some of the region’s finest delicacies.

Come for the Mountains, Stay for the Food

[...] My first stop is Valbella Gourmet Foods, a 25,000-square foot facility that creates some of the tastiest meat products around. An easy two-kilometre cycle from the town's core, it's situated off Highway 1A at 104 Elk Run Boulevard.

Celebrating its 30th anniversary in 2008, Valbella was established by Walter and Leonie and daughter Chantal manages the office, while Walter, a master butcher and sausage maker, takes care of the day-to-day operations. Originally from a small town near Lucerne, Switzerland, Walter has captured gold medals at European food shows for his sausage making.

Recalling the early days when his dream was only to introduce the very best products to Alberta's consumers, he says, "One day, our sales were $38. We had real doubts about what we were doing." Today Valbella offers a roster of more than 140 products, all made with loving care at the company's Canmore headquarters. Valbella supplies hotels, restaurants, retailers and sells directly to consumers.

And the best part of heading over to Valbella is a chance to visit the deli and store where rows of garlic sausage, duck pate (circ aigue) and bison patties compete for attention. There's still plenty of Alberta beef available at Valbella, but this carnivore's dream has staked out a special place for sausage lovers.

The leek and cabbage sausage, with some red wine added for good measure, or the Tuscany version, which has ingredients that include Parmesan and Monterey Jack cheeses, are just two of the lip-smacking sausages available.

"There are lots of travellers coming into the deli," says Walter. "Some people show up with a cooler and fill it up." [...]

Story by Wes Lafortune, Food For Thought Magazine, Fall 2008